We may change our Service and policies, and we may need to make changes to this Privacy Policy so that they accurately reflect our Service and policies. Unless otherwise required by law, we will notify you (for example, through our Service) before we make changes to this Privacy Policy and give you an opportunity to review them before they go into effect. Then, if you continue to use the Service, you will be bound by the updated Privacy Policy.

You may wish to check our policy when you interact with our Services and when you submit personal information to identify any changes. Where updates are made, a list of revisions will be listed below. If you do not agree to these changes, please do not continue to use our Services or submit personal information.

Updates Version one of this policy was issued September 2023.

To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are referenced, they are defined as:

• Cookie: small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, remember information about you such as your language preference or login information.
• Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers to Keyne Group Limited (71-75 Shelton Street, Covent Garden, London, WC2H 9JQ) that is responsible for your information under this Privacy Policy.
• Country: where Keyne Group or the owners/founders of Keyne Group are based, in this case is United Kingdom.
• Customer: refers to the company, organisation or person that uses the Keyne Group service to manage the relationships with service users.
• Device: any Internet connected device such as a phone, tablet, computer or any other device that can be used to visit the Keyne Group website and use the services.
• IP address: Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.
• Personnel: refers to those individuals who are employed by the Keyne Group or are under contract to perform a service on behalf of one of the parties.
• Personal Data: any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
• Service: refers to the services provided by the Keyne Group as described in the relative terms (if available) and on this platform.
• Third-party service: refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.
• Website: the Keyne Group site, which can be accessed via this URL: https://www.keynegroup.com/, as well as any subdomains or tertiary websites established in support of the Keyne Group services. These include https://www.fm8.co.uk/, and https://www.keynegroup.co.uk/.
• You: a person or entity that engages with the Keyne Group to use the Services.

We use Google Analytics (visitor information) to help us manage our website effectively. Data collected includes some information like your Internet Protocol (IP) address and/or browser and device characteristics, which are collected automatically when you visit our platform. Google Analytics may use browser data such as cookies, Flash cookies (also known as Flash Local Shared Objects) or similar data on certain parts of our Website for fraud prevention and other purposes. During your visits, we may use software tools such as JavaScript to measure and collect session information including page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page. We may also collect technical information to help us identify your device for fraud prevention and diagnostic purposes.

Through the platforms we use, we automatically collect certain information when you visit, use or navigate the platform. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about who and when you use our and other technical information. This information is primarily needed to maintain the security and operation of our platform, and for our internal analytics and reporting purposes.

The Keyne Group may invite you to submit some details for the purposes of sending you updates and news about our products and our organisation. To provide these updates, we ask that you provide contact details including (but not limited to) your name and email details. This information is collected and stored via a third party service who help us to manage newsletters and mailings more effectively. We use Mail Chimp for this service and their own Privacy Policy can be viewed online at https://mailchimp.com/legal/privacy/.

This Privacy Policy is governed by the laws of United Kingdom without regard to its conflict of laws provision. You consent to the exclusive jurisdiction of the courts in connection with any action or dispute arising between the parties under or in connection with this Privacy Policy except for those individuals who may have rights to make claims under Privacy Shield, or the Swiss-US framework.

The laws of United Kingdom, excluding its conflicts of law rules, shall govern this Agreement and your use of the website. Your use of the website may also be subject to other local, state, national, or international laws.

By using the Keyne Group website or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not engage with our website, or use our services. Continued use of the website, direct engagement with us, or following the posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of your personal information will mean that you accept those changes.

The Keyne Group uses "Cookies" to identify the areas of our website that you have visited. A Cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter certain details every time you visit the website as we would not be able to remember that you had visited previously. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies, you may not be able to access functionality on our website correctly or at all. We never place Personally Identifiable Information in Cookies.

Why do we use cookies?

We use first party and/or third party cookies on our website for various purposes such as:

• To facilitate the operation and functionality of our website.
• To improve your experience of our website and make navigating around them quicker and easier.
• To allow us to make a bespoke user experience for you and for us to understand what is useful or of interest to you.
• To analyse how our website is used and how best we can customise it.

We do not collect data for advertising purposes or for resale to third parties.

Cookies can either be session cookies or persistent cookies. A session cookie expires automatically when you close your browser. A persistent cookie will remain until it expires or you delete your cookies. Expiration dates are set in the cookies themselves; some may expire after a few minutes while others may expire after multiple years. Cookies placed by the website you’re visiting are called “first party cookies”. Strictly Necessary cookies are necessary for our website to function and cannot be switched off in our systems. They are essential in order to enable you to navigate around the website and use its features. If you remove or disable these cookies, we cannot guarantee that you will be able to use our website.

Blocking and disabling cookies and similar technologies

Wherever you're located you may also set your browser to block cookies and similar technologies, but this action may block our essential cookies and prevent our website from functioning properly, and you may not be able to fully utilise all of its features and services. You should also be aware that you may also lose some saved information (e.g. saved login details, site preferences) if you block cookies on your browser. Different browsers make different controls available to you. Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser, you should visit your browser's help menu for more information.

How you can manage cookies?

Most browsers allow you to control cookies through their 'settings' preferences. However, if you limit the ability of websites to set cookies, you may worsen your overall user experience on some sites, including the Keyne Group since it will no longer be personalised to you. It may also stop you from saving customised settings like login information. Browser manufacturers provide help pages relating to cookie management in their products.

The Keyne Group may invite you to submit some details for the purposes of sending you updates and news about our products and our organisation. To provide these updates, we ask that you provide contact details including (but not limited to) your name and email details. This information is collected and stored via a third party service who help us to manage newsletters and mailings more effectively. We use Mail Chimp for this service and their own Privacy Policy can be viewed online at https://mailchimp.com/legal/privacy/.

In some parts of our website, the Keyne Group provides forms to facilitate communication with us. These forms convert all information into an email and sends it to us through our email system. Data is not collected in a database or stored elsewhere as part of a contacts list, although all emails are stored routinely as part of our mail systems. If you wish all emails to be removed from our mail systems, please get in touch with us to request.

We may be collecting and using information from you if you are from the European Economic Area (EEA), and in this section of our Privacy Policy we are going to explain exactly how and why is this data collected, and how we maintain this data under protection from being replicated or used in the wrong way.

What is GDPR?

GDPR is an EU-wide privacy and data protection law that regulates how EU residents' data is protected by companies and enhances the control the EU residents have, over their personal data. The GDPR is relevant to any globally operating company and not just the EU-based businesses and EU residents. Our customers’ data is important irrespective of where they are located, which is why we have implemented GDPR controls as our baseline standard for all our operations worldwide.

What is personal data?

Any data that relates to an identifiable or identified individual. GDPR covers a broad spectrum of information that could be used on its own, or in combination with other pieces of information, to identify a person. Personal data extends beyond a person’s name or email address. Some examples include financial information, political opinions, genetic data, biometric data, IP addresses, physical address, sexual orientation, and ethnicity.

The Data Protection Principles include requirements such as:

• Personal data collected must be processed in a fair, legal, and transparent way and should only be used in a way that a person would reasonably expect.
• Personal data should only be collected to fulfil a specific purpose and it should only be used for that purpose. Organisations must specify why they need the personal data when they collect it.
• Personal data should be held no longer than necessary to fulfil its purpose.
• People covered by the GDPR have the right to access their own personal data. They can also request a copy of their data, and that their data be updated, deleted, restricted, or moved to another organisation.

Why is GDPR important?

GDPR adds some new requirements regarding how companies should protect individuals' personal data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing greater fines for breach. Beyond these facts it's simply the right thing to do. At the Keyne Group we strongly believe that your data privacy is very important and we already have solid security and privacy practices in place that go beyond the requirements of this new regulation.

Individual Data Subject's Rights - Data Access, Portability and Deletion

We are committed to helping our clients meet the data subject rights requirements of GDPR. the Keyne Group processes or stores all personal data in fully vetted, compliant vendors.

In respect to any credit card or other payment processing details you have provided us, we work with secure payment providers and commit that this confidential information will be stored in the most secure manner possible.

This Privacy Policy applies only to the Services. The Services may contain links to other websites not operated or controlled by the Keyne Group. We are not responsible for the content, accuracy or opinions expressed in such websites, and such websites are not investigated, monitored or checked for accuracy or completeness by us. Please remember that when you use a link to go from the Services to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our platform, is subject to that website’s own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.

We may display, include or make available third-party content (including data, information, applications and other products services) or provide links to third-party websites or services ("Third- Party Services"). You acknowledge and agree that the Keyne Group shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality or any other aspect thereof. The Keyne Group does not assume and shall not have any liability or responsibility to you or any other person or entity for any Third-Party Services. Third-Party Services and links thereto are provided solely as a convenience to you and you access and use them entirely at your own risk and subject to such third parties' terms and conditions.

If you have any concerns regarding our privacy and cookies policy, don't hesitate to contact us and provide us with details of your concerns or queries. Contact us via email, from the contact page or in writing to our main office.

• Via Email: hello @ keynegroup.com
• Via this Link: Contact us(https://keynegroup.com/contact.php)
• Via this Address: The Keyne Group, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ